Since 2018, the growth rate for the SEO and internet marketing consultant industry has been about 17% on average each year.
That impressive rate of growth is a testament to how much value people get out of SEO services. However, it also means that there are a lot of SEO content writing agency options for you to consider.
Unfortunately, as the SEO industry continues to thrive, there are more shoddy services out there than ever before. At the same time, following the right selection process can help you find the best SEO content agency for your unique business situation. So what should you look at when deciding whether or not to hire an SEO agency?
Read on to learn all about the top things to keep in mind as you make an SEO agency selection!
Ask For SEO Agency Recommendations
You can spend a lot of time analyzing dozens of SEO agencies. However, you still won't know as much about them as you would if you had personal experience working with them before. As you consider your SEO agency options, consider asking for recommendations from people you know who have hired SEO content writing agencies.
In some cases, people will be able to recommend their own SEO agency for your business. Even if they can't, they can share what they know about searching for SEO services.
If you already have some agencies in mind, you might also get a lot out of asking if the friend you ask for advice knows anything about them. They might be able to warn you against certain agencies or point you toward others that they think might suit your unique needs.
Find SEO Content Agencies With Great Reviews
On the other hand, practically every SEO agency out there has reviews you can read to get a sense of what they do for their clients. If you think you know which agency you might want to hire, take the time to read several reviews from their past customers.
You can also ask your top agency candidates for references. Taking the time to call up these references and learn about their experiences may help you feel confident about which agency is the right choice for you.
You can also get a lot out of looking at overall ratings if you have a lot of SEO agency candidates to consider. If an agency has a rating below three or four out of five stars, you might not want to spend any more time learning about it.
Look for a Track Record of Success With Content Writing
There are a lot of good reasons that SEO agencies might receive good reviews. However, you probably care more about results than anything else. Instead of considering only happy customer reviews, make sure to ask your top SEO agency candidates to show you their track record of achievement.
You might find that some agencies struggle to be crystal clear about what kind of success they have achieved in the past. Others will be able to point you toward specific success stories that make them look good. Although this kind of track record evidence can be compelling, you might want to look for more comprehensive stats as well.
If an agency can tell you about the average success they achieve for all of their clients, that can give you a better sense of what kind of results you are likely to experience if you hire it.
Find SEO Content Writing in the Right Style
Of course, you don't just want to hire whichever SEO agency has achieved the best results for its clients. Instead, you will need to find an agency that can provide you with the exact style of help you are looking for.
Make sure to ask your top agency candidates for a wide variety of examples of their work. Then, review their work and compare it to your own desired style. Some agencies might have a wide variety of styles that include what you are looking for. However, if the entire body of work of an agency is antithetical to your desired style, it might not be the right choice for you, even if it has produced great results for its clients.
Consider SEO Agency Costs
It is often more than worth paying top dollar for the best search engine optimization you can get. The investment you make in SEO today will pay off for many months and even years to come. At the same time, there is no need to pay more for SEO success if you don't have to.
As you proceed through your selection process, you might find that multiple agencies seem like they would be able to provide you with quality work in the style you want. At that point, how can you decide between your viable options?
In some cases, it makes sense to hire whichever agency will provide you with excellent work at a lower price.
Find an SEO Agency With Great Customer Service
As vital as SEO results are, don't neglect the importance of customer service. When you first reach out to SEO agencies, take careful notes about your customer service experience.
It can be easy to forget how hard it was to get in touch with a company the first time. However, if a company provides spotty customer service, you may start to see that show up more and more once you have been working with it for a while.
Try to find a company that can provide you with excellent results while also being easy to get in touch with and resolve concerns with.
Choose the Right SEO Content Writing Agency for You
In some cases, it can be tempting to hire the first SEO content writing agency you come across. However, following the principles in this article will help you maximize the chance you will satisfied with your SEO agency selection. If you rush through the selection process, you might end up having to start over again after hiring the wrong agency.
To find out more about how you can find the best SEO services for your specific needs, contact us at Perron Marketing Group at any time!