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The Owl and an Opportunity for Growth

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The Owl is a public and private events company that is based in Montreal. They were doing well locally by word of mouth but management knew they could up their game and needed to take things to the next level. They had a basic website that had all of the right information for their clients but the site was still only getting traffic from their social media.

Client Results


monthly visitors after around 3 months


more hosted events

The Solution

The Owl was contacted by the Perron Marketing Group Ltd, and from then on a strategy was deployed. After a competitor analysis was done, the conclusion was that there was a whole market that their competitors were capitalizing off of and that was tourism. We understood this and built a brand new website for the owl that was fully seo optimized to have a good foundation for our work to come. We then performed an extensive off-page SEO strategy which involved acquiring backlinks from high domain authority sites, tons of business citations and even created a blog for his company that would entice foreigners who are coming down to Montreal to read.

After around 2-3 months of rigorous SEO work for The Owl, the results started to show. The Owl site would get 2-3 thousand monthly visitors on a regular basis and every event would be fully booked.


The Owl’s only issue now was keeping up with the growth and being able to scale. The Owl, with great management skills, hired 5 more employees to handle this growth and were able to host 75% more events then they did the year prior.

With a combination of SEO expertise and good management, The Owl changed their company for the better and to this day are still a client of ours.

SEO case study : remarkable results achieved |boosted organic traffic, higher rankings and increased conversion rates | perron marketing group ltd.

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