7 SEO Tips to Increase Online Sales
Keyword research is essentially the foundation of all your SEO (search engine optimization) work. Without selecting the right keywords, your SEO efforts can be obsolete. But how do you select the right keywords? You should use a toold like SemRush. This is a paid tool but it's great for executing this crucial part of the SEO strategy. When selecting your keywords, find the ones that are firstly related to what you're offering, low to medium level of competion, and obviously select ones that are getting satisfactory traffic. When starting out, it may be wise to target long-tail keywords since they have a lower competition and it's easy to tell if the person will be trying to purchase something or is just looking for information.
Google is very fond on offering the best experience possible to all of it's users. Some users who experience trouble regarding their vision can't always see the pictures on your website. That is why google wants you to describe the pictures in the alt tags. Google favors websites which have done this since it contributes to their overall mission. Doing this can increase your rankings which would lead to an increase in your sales.
Proper Coding Structure
The way your website was coded plays a role in your rankings for various reasons but mainly the page speed. Using website builders like Wix or Shopify usually have slow loading speed on mobile devices which can harm your rankings. The best course of action is to just make the investment and get a real website built. Page speed is crucial for online sucess because people are impatient when it comes to their online shopping.
Use Of H1 Tags
Make sure you only use one H1 tag per page, this tag tells search engines what the page is about and when their is multiple, it can confuse the search engine and not deliver desired results.
Backlinks are very important and they fall into the off-page SEO category. A backlink is essentially whenever another website puts the link to your website on their website. These backlinks essentially tell Google that your site is legit and helpful since people are linking towards it. Backlinks can be very hard to aquire and the best way to go about this is to hire a marketing agency. Backlinks are one of the most important factors for SEO but you need to remember it's quality over quantity. The higher the DA (Domain Authority) of the website, the more valuable the backlink.
Link all of your social medias to your website, this shows google that your business is legitimate and it also shows customers you're a real business.
Make sure your website is very easy to navigate through because the last thing you want to do is confuse people. Confused people do not buy so keep the design simple and efficient.