First impressions are everything, especially when it comes to developing a website. 94% of website users say that a company's website design influences their first impression of a business. With so much riding on this one aspect, you don't want to leave anything to chance.
Hiring a web developer is a vital element for ensuring the success of your website. With their knowledge and expertise, they can help you enhance your B2B website strategy, boost your online presence, and attract client attention.
Want to know more? Then keep reading below to discover 7 reasons why you need to hire a web developer.
1. Technical Expertise
Building a website from scratch isn't always easy. Sure, there are website builders and templates you can use, but often these will result in a boring, bland, run-of-the-mill-looking website that won't get your website the attention it needs.
A professional web developer is well-versed in website coding, programming languages, and design practices. This means they will be able to create clean and efficient coding to make your website operate smoothly.
Professional website development also means that your website will be accessible across different forms of technology like smartphones, tablets, desktops, and laptops.
They can also ensure that your website has cross-browser capability. This verifies that it is consistently viewable across multiple browser platforms. These are integral parts of any B2B website strategy.
2. User-Friendly Website Experience
It takes just 0.05 seconds or 50 milliseconds for a site visitor to form an opinion about your business from your website. A customer's opinion can either be very good or very bad. You don't want to sour a customer's opinion with a website that features a poor user interface.
Poor website useability can be caused by complicated navigation menus that make it difficult for site visitors to locate the page or information they need. Unappealing website development can also be a major factor in user-friendliness when it comes to having a confusing layout or a cluttered design.
A web developer is an important part of your B2B website strategy because they can streamline your website. A website developer focuses on making a website with user-friendly interfaces, responsive designs, and intuitive navigation.
3. Website Customization
With easily over 200 million websites out there, it's important to have yours customized to your business. A unique B2B website will stand out among the competition. Choosing the right colors, fonts, and headers is essential to making your website look its best as a part of your B2B website strategy.
If you're not sure where to start, a website developer knows just what to do. A web developer can help you decide which types of websites and designs to choose for your B2B website needs. They can assist you with your branding, coloring, and logos to create a distinctive online presence for your business.
With the aid of a trusty website developer at your side, you can develop a website that will get your website noticed for all the right reasons.
4. Improved Website Scalability
It's the dream of every B2B business to grow over time. But if your business grows, your business website should have the capabilities to grow right along with it. Some ways to grow your B2B website strategy can include the ability to accommodate increased website traffic and the addition of new website features.
A web developer can easily help you utilize more scalable coding to adapt your existing website's framework and functionality. They can also implement the right database solutions to prevent your website can manage this growth without impacting its performance. Adding new features ensures you stay up-to-date with current marketing trends.
5. Optimized Website Performance
You may be surprised to know that slow-loading websites can cost B2B businesses $2.6 billion per year. Site visitors can get frustrated if a website lags while loading. Even a few seconds can feel like an eternity.
Some common causes of slow website performance include:
- Unoptimized Code
- Large Media Files
- Browser Chaching Issues
- Too Many Add-ons or Plug-ins
- Excessive Third-Party Integrations
The longer a website takes to load, the more site visitors are likely to abandon it altogether. That's where a web developer comes in handy. They know the ins and outs of optimizing website performance.
They can implement caching protocols to reduce loading times and minimize unnecessary requests, This will ensure that your B2B website loads quicker and provides a smoother user experience.
6. SEO Website Integration
Search Engine Optimization or, SEO, for short, is a must for any B2B website strategy as well. Incorporating the right business-centric keywords for your industry in your website and other content makes it easier for potential clients to find your site in search engine results.
If you're not familiar with the finer points of SEO, then a web developer is your best bet. They understand how to structure keywords on your website to help you rank higher in search results more organically.
Using SEO is a smart choice for business websites because it helps them leverage search engine algorithms naturally. Developing a website that is enriched by SEO is one of the best ways to expand your website's reach online.
7. Enhanced Security Protocols
Security should always be a top priority of your B2B website strategy. Your website will likely deal with some sensitive information relating to your B2B clients.
It is important that you safeguard this information at all costs when developing a website. Having proper website security helps build trust with your clients. A web developer makes safety paramount.
They can implement robust security features like encryption protocols to shield personal data from hackers and data breaches. A website developer can also establish regular security updates to ensure that your website and client data remain safe in the face of constantly evolving security threats.
Elevate Your B2B Website Strategy at Perron Marketing Group LTD.
Your B2B website strategy is your roadmap to developing a website that gets results. But building a successful website on your own can be a daunting task if you don't know what you're doing. That's why you need the website development team at Perron Marketing Group Ltd.
Perron Marketing Group Ltd. is located in beautiful Toronto, Ontario Canada. We operate all over North America and strive to give our clients the best return on investment with honesty and integrity. Our expertise lies in web development and Search Engine Optimization.
Contact us to discuss your business's B2B website strategy needs today
